Universal Music Production went through a rebranding process few years ago, but that was never launched externally or developed completely. As part of the launch UPM wanted to produce a brand book to showcase the background behind the rebranding, the new brand values, also including guidelines to help the internal team.

The brand book gives a background to the dimension of the UPM brand worldwide, expresses the six brand values in a visual way, before moving to the guidelines part — which were kept short and simplified, with emphasis on examples illustrating the look and feel, rather than rigid guides on how to use the logo.


Featuring a quadruplexed black and white stock cover, 100 books were produced with a binding technique that allows it to open completely flat, also showcasing short pages that help visualising the many colours and shapes of this visual identity.